About Governmental PR – here we are not talking about Public Affairs authorities nor Foreign Affairs. Here we are talking about unofficial grassroots activities.
Government PR should be done “under the currents”, using an external arm to influence the target country’s public opinion from down to up.
Many countries have a strong PR presence in the USA and in Europe; however, only very few have unofficial PR arms in China. If a country is willing to spend tens of millions budgets every year in the United States, the most influential economy entity in the world, why does she not do the same for the 2nd largest economy entity in the world?
It is not enough to depend on foreign affair offices to do the job. HSU Communication has the experience and the right approach on helping the a country to gain advantageous public opinion in China. Contact us for details.