This Chinese article titled “Growing flowers in the desert, and becoming the world’s 2nd biggest exporter?” is written by the CEO of HSU Communication, has accumulated 1 million reads, thousands of shares and comments in China.
Sometimes the things obvious to us are not necessarily known by the other parts of the world. If you don’t tell loud and clear to the world, no one will ever know. This is especially true in crisis management. The public needs to know the truth as quick as possible, the reaction to the crisis will determine the public opinion. It applies not only to companies and individuals but also governments as well.
If you do not create your positive news, your opponents will do.