Arabic Subtitling, Dubbing, Translation

Imaging your videos will be displayed with Arabic subtitles, or perhaps, Arabic voice dubbing, and your products will be able to market to the huge 423 million Arabic speaking population.  Once your products or services taps into this world, you will gain a incomparable advantage above your competitors that your business will just grow against all types of economic tidal waves.

We can help you to do that – just contact us and send your video link.  We do everything – translate your subtitles into perfect Arabic and embed inside the video, or add Arabic dubbing inside your video.

More than just that – We can also help you to promote your video to the right population.

Contact us here for the service details and quote!

Arabic PR Marketing

We use PR news to help you reach the 1.2 billion Arabic population.

We can help you to overcome language and culture barrier with the most professional team to assist in marketing research, content creation/ translation, publishing,  analyzing and reporting.

The print dailies are very popular in Arabic countries, hence our PR marketing services also include print news as well as online news.  Read here for details and quote!

Why Weibo loses popularity?

Chinese giant social media Weibo claims to have 500 million registered users; however, this once a raising competitor of Facebook, or as people called “The Facebook + Twitter of China”, has been declining in recent years.  Why does Weibo lose its stickiness?  And where do the users go?

  1. Weibo doesn’t provide the feeling of privacyIf you take a look at Weibo homepage, it constantly shows you the hot topics on Weibo, lots of stuffs can pop up in your timeline for commercial purposes.   People feel they’re surrounded by gossips, and they have no way to block the commercial content they don’t like – profit before user experience.  When you get to read some popular celebrity’s twits, it’s inevitable to see some vile comments.  Many early users have lost interests in wasting time to read in such a mess, and according to some Chinese report, as high as 60% of users are inactive.
  2. Weibo is full of “zombie users”The number of followers is a popularity indicator for any public figure, so the service of adding fake followers is in high demand.  In Chinese, it’s called “Zombie followers”. Some computer engineers find a way to abuse Weibo’s APK to help people receive fake followers.  According to an individual research in China, each celebrity has 17% of zombie followers in average.  It brings some frustration to the honest users who don’t feel getting enough attention on the social media, and they just lose interest after some time.
  3.  Weibo’s algorithm promotes vulgar contentsLow-level, R-rating images spreading the platform.  It’s not a media to spend quality free-time anymore.
  4. The raising of WeChat and WeMediaWeChat is the Whatsapp of China, but it has far more functions – transfer money, shopping, pay bills, apply passport, run a mini online store – you can do all of these besides texting and voice call.  People feel more secured to keep their closed social circles, and WeChat provides just that.  WeMedia is a place for individual, organizations and government agencies to open their own news channels (it’s actually a column), it provides the interface which looks like online news, and users can subscribe the channels they like.  It’s a great opportunity for people who like to express themselves in writing and vlogging, it also shares advertisement revenue to the writers.

Digital media changes rapidly in China, the competition is more fierce than the west.  I recently receive a request from an acquaintance to help him purchase some hundreds of Weibo accounts (zombie users) for marketing purpose. Apparently,  this guy hasn’t caught up the trend.

HSU Communication offers professional Chinese social marketing service and digital marketing, please contact us for details.

Content marketing in China

There is a sentence in Chinese marketing world called “Content is the king” (内容为王).  We are in the world of abundant accessible information, consumers are getting smarter and harder to convince.

HSU Communication creates placement marketing contents which not only the relevant public would happily accept and even share to their friends.  Viral content is the key.

Marketing in China must be focused

Since all the media and advertising channels in China are monitored, DIY marketing campaigns are available only for approved media users. We must assist our clients in selecting the right audience, find the right channels that can reach them, then design and execute the campaigns.

There are times when your goal is to reach as many people as possible, but most chances are going for focus marketing with specific goals, such as increasing your booth visitor in an exhibition.

No matter online or offline, our clients have us by their sides for maximum success.

Crisis Communication in China

A foreign company doing business in China is always under the radar of crisis, it can be fierce local competition, sudden departure of the entire management team, product quality complaint or regulatory change.

Whatever the crisis, the way you handle it will affect your sales, and business partners and investor relationships, and the degree to which the government is comfortable allowing you to continue to operate in China.  Poorly crisis handling will damage your business credibility with local publics; well-handled crisis can showcase your confidence and strength which eventually leads to increase in sales and reputation.

You must defend your company and your brand when any crisis arises.  Make sincere apologies if necessary, but you must defend your company or suffer loss of reputation.

Facing crisis, the following must be done:

  1. Respond ASAP
  2. Choose the right person for media and public inquiry
  3. Provide communication channels to ease public concerns

Why Government should have PR presence in China

About Governmental PR – here we are not talking about Public Affairs authorities nor Foreign Affairs.  Here we are talking about unofficial grassroots activities.

Government PR should be done “under the currents”, using an external arm to influence the target country’s public opinion from down to up.

Many countries have a strong PR presence in the USA and in Europe; however, only very few have unofficial PR arms in China.  If a country is willing to spend tens of millions budgets every year in the United States, the most influential economy entity in the world, why does she not do the same for the 2nd largest economy entity in the world?

It is not enough to depend on foreign affair offices to do the job.  HSU Communication has the experience and the right approach on helping the a country to gain advantageous public opinion in China.  Contact us for details.

Public Relations Vs. Marketing: the differences

Many companies put PR and Marketing in the same department, but there are distinct differences between these 2 functions.

We are all familiar with what marketing does.  The purpose of marketing is mainly to assist in sales.  As for Public Relations, most companies expect it to help in sales as well, but the main function of PR is to increase long-term awareness and shape the branding image.  Marketing is sales oriented with short term activities, while PR is perception oriented with ongoing activities.

There are B2B corporations mistakenly think that they don’t need PR since they are not facing the general public, but they forget about PR’s other duties such as Investor Relations and Employee Relations.

Another important role of PR is for the public to have someone to contact.  We think the more the world is going online, the more flesh and blood interpersonal relations is needed somewhere else, according to the Law of Conservation of Mass.

We make an infographic to explain it better.(copyright by HSU Communication)

On writing an alluring title

A title to an article is like eyes to a person.  Most people decide if they read an article or not based on the title.  One should always make sure the title contains the keywords attractive to the target audience.

Nevertheless, there are certain rules destined to grab everyone’s eyeballs, if use well can increase the visibility of the article in the world of overflowing information.

  1. Show numbersThere is no doubt that the most read and shared blog posts are usually listicles, such as “The 9 foods to help lose weight” or “The best 5 investment strategies in 2017”, the first reason is the number catches our eyes.  If you can make out some listicles from your news release or PR article, please do not hesitate to do that. Other numbers to extract from your articles are such as year and percentage.This will increase reader’s attention by 50%.
  2. Rewrite a famous quote or a clicheThere are numerous quote images sharing around the world based on “Keep Calm and Carry On” format, like “Keep Calm and Drink Coffee” or “Keep Calm and Have a Cookie”.  Other most re-written quotes include “It’s The Economy Stupid” and “Imagination is more important than knowledge”, the list can go on.  The point here is to find the keyword in your article which can be framed into a famous quote structure.  This strategy will never disappoint you.
  3. Psychology manipulationI do not recommend this for a news release, this strategy is better applied to blog articles or placement marketing.  The examples are “The marketing tools your competitors are using” or “The photo that making 20 million people cry”.  It usually involves somewhat exaggeration for attention, so use it wisely and not too often.
  4. Well, if you really can’t think of an alluring title…So at least attach a nice photo.

We Created a 1-million-view news article

This Chinese article titled “Growing flowers in the desert, and becoming the world’s 2nd biggest exporter?” is written by the CEO of HSU Communication, has accumulated 1 million reads, thousands of shares and comments in China.

Sometimes the things obvious to us are not necessarily known by the other parts of the world.  If you don’t tell loud and clear to the world, no one will ever know.  This is especially true in crisis management.  The public needs to know the truth as quick as possible, the reaction to the crisis will determine the public opinion.  It applies not only to companies and individuals but also governments as well.

If you do not create your positive news, your opponents will do.