Small business is important. A large number of small businesses cannot be the backbone of a developed economy – a large amount of research on this topic confirms this. However, such a business is needed to meet the needs of…
Arabic PR Marketing
We use PR news to help you reach the 1.2 billion Arabic population. We can help you to overcome language and culture barrier with the most professional team to assist in marketing research, content creation/ translation, publishing, analyzing and reporting.…
Why Weibo loses popularity?
Chinese giant social media Weibo claims to have 500 million registered users; however, this once a raising competitor of Facebook, or as people called “The Facebook + Twitter of China”, has been declining in recent years. Why does Weibo lose…
Content marketing in China
There is a sentence in Chinese marketing world called “Content is the king” (内容为王). We are in the world of abundant accessible information, consumers are getting smarter and harder to convince. HSU Communication creates placement marketing contents which not only…
Marketing in China must be focused
Since all the media and advertising channels in China are monitored, DIY marketing campaigns are available only for approved media users. We must assist our clients in selecting the right audience, find the right channels that can reach them, then design and…
Crisis Communication in China
A foreign company doing business in China is always under the radar of crisis, it can be fierce local competition, sudden departure of the entire management team, product quality complaint or regulatory change. Whatever the crisis, the way you handle it will…
Why Government should have PR presence in China
About Governmental PR – here we are not talking about Public Affairs authorities nor Foreign Affairs. Here we are talking about unofficial grassroots activities. Government PR should be done “under the currents”, using an external arm to influence the target country’s public opinion from down to…
Public Relations Vs. Marketing: the differences
Many companies put PR and Marketing in the same department, but there are distinct differences between these 2 functions. We are all familiar with what marketing does. The purpose of marketing is mainly to assist in sales. As for Public…
On writing an alluring title
A title to an article is like eyes to a person. Most people decide if they read an article or not based on the title. One should always make sure the title contains the keywords attractive to the target audience.…