Chinese giant social media Weibo claims to have 500 million registered users; however, this once a raising competitor of Facebook, or as people called “The Facebook + Twitter…
Content marketing in China
There is a sentence in Chinese marketing world called “Content is the king” (内容为王). We are in the world of abundant accessible information, consumers are getting smarter and…
Marketing in China must be focused
Since all the media and advertising channels in China are monitored, DIY marketing campaigns are available only for approved media users. We must assist our clients in selecting…
Crisis Communication in China
A foreign company doing business in China is always under the radar of crisis, it can be fierce local competition, sudden departure of the entire management team, product quality…
Why Government should have PR presence in China
About Governmental PR – here we are not talking about Public Affairs authorities nor Foreign Affairs. Here we are talking about unofficial grassroots activities. Government PR should be…
Public Relations Vs. Marketing: the differences
Many companies put PR and Marketing in the same department, but there are distinct differences between these 2 functions. We are all familiar with what marketing does. The…
Why is it important to have PR activity in China
Facebook, Twitter and many other social media that we know are not accessible in China. Instead, Weibo WeChat and a website in Chinese are the main elements of…
On writing an alluring title
A title to an article is like eyes to a person. Most people decide if they read an article or not based on the title. One should always…